In the past, communication posed one of the biggest challenges for new entrepreneurs. Comms systems were expensive – and unwieldy. Collaboration with colleagues, contractors, and suppliers was difficult – at best. And, promoting your core marketing message was nigh on impossible without an enormous budget to back it up.
In these modern times, however, things are a little different. And with so much entrepreneurial competition out there, it’s good news for those of you just starting out with a new idea or project. Here are some of the technologies helping entrepreneurs and startups communicate.
The marketing message
Even ten years ago, it would take a lot of time, money, and effort to reach a core audience. But for today’s entrepreneur, reaching out to a mass market is a lot more affordable. Social media is the perfect channel for building up strong support for a product or service. And there are plenty of tools out there that can help you manage your accounts with ease. Look at products such as HootSuite or Tweet JukeBox to automate processes, save time, and get in front of your followers on a regular basis.
The direct message
Of course, talking to customers on social media has a lot of limits. It’s just not personal enough to put out a compelling reason to buy a product – although it’s great for warming your audience up. When it comes to speaking to your market directly, email is the way to go. Again, there are hundreds of viable products out there that can deliver a personal message straight to your prospect’s inbox. The likes of mailchimp.com are great starting points, and if you have more secure needs, you can try SecureLink.
The professional image
One major issue that all startups face is that it’s hard to be taken seriously. You might not have an office, or can’t even afford a phone line to field calls from your prospects. However, the rise of the virtual office could well be your savior. As yourvirtualofficelondon.co.uk point out, it can provide plenty of benefits for small startup companies. It will you save money on extortionate office rents, and you will also get that all-important prestige needed to improve your image. Creating a blog can also give you a chance to prove your industry authority. If you write helpful, interesting posts on your industry or products, people will start to gravitate towards you. And, more importantly, they will understand that you know what you are talking about.
In days gone by, teams would have to sit in the same office until a task was complete. These days, however – thanks to the Cloud – everything is more flexible. Now, entrepreneurs can work with people in different buildings, cities – even countries. It means they can choose more cost-effective solutions, for a start. They can also keep projects on target, and work on the same documents from remote locations.
As you can see, technology and communications are intrinsically linked these days. And, as an entrepreneur, unless you are taking advantage of the latest developments, there is a good chance you will be left behind.