After a long time, Leowe has finally released 4K resolution technology TV. Leowe is the German brand and it’s pronounced ‘Lerver’ has other many brands recently.
Its ID is 55 means it’s 55 inches LED TV. The headline news is the fact that every model in Loewe’s four-series strong new range of TVs sports a native 4K UHD resolution. This is a startlingly forward-thinking policy for a relatively small brand like Loewe to adopt – though it’s probably also a necessary one. It’s pretty clear that H.D TVs have already essentially become budget TVs in the eyes of most manufacturers, so it could have been awkward to say the least if we’d found Loewe trying to sell an H.D TV at a premium price.
For yes, Loewe is a brand known for selling its kit at a premium price. Its luxurious and often customize-able designs together with its focus on creating AV ecosystems of interconnected, aesthetically complimentary products are not compatible with the ultra-aggressive price wars ravaging the shelves of the big electrical retailers for the past few years.
Despite the fact that it’s the product of a new regime, the latest Connect 55 Loewe has kept more or less the same product range names for multiple TV generations now – looks every inch a Loewe TV. For starters there’s the trademark large, metal-framed circular remote control receiver and LED display protruding strikingly from the TV’s bottom edge. The way the screen carries an integrated speaker bar along its bottom edge is also reminiscent of Loewe TVs of the past, as is the cute addition of a little “Connect” tag on the TV’s upper right edge.
The menu structure doesn’t feel wholly logical in places, and as suggested earlier it would be nice to have a few more calibration options, but at least Loewe is moving in the right direction. And actually, as we’ll see in the picture quality section, its automated picture systems are cleverer than most. Up to a point.
For reasons we’ll get to in the next section, you need to be pretty specific with how you set the Connect 55 up if you want to get the best from it. Particularly critical is that you make sure both of the Adaptive Contrast features are set to on (which they are using the TV’s default settings). One of these adaptive contrast features bases its work on the image content, while the other adjusts picture settings based on the amount of ambient light detected in your room.
The full-screen menu design lacks the elegance of overlaid systems like LG’s web-OS and Samsung’s Tizen, but it gets the job done.