All business owners should keep on the lookout for new marketing ideas. You probably spend a fortune on promoting your company already. So, you should always keep your ear to the ground when it comes to fresh concepts. There are lots of ways you can advertise your brand in the real world. TV and radio slots are reasonably priced these days. You can even make savings by purchasing your time through a media buying company. They work by obtaining advertising slots in bulk and passing the savings onto their customers.

Digital promotion is often hard to get right. There are so many different avenues that it is difficult to know where to start. We’re going to list some ideas today that might help. At the very least, they should serve to point you in the right direction. For the purpose of this post, we’re going to focus on marketing towards smartphone users. That could be perfect for companies that sell a product aimed at young people. As you will learn, the process is not as complicated as you might expect.

Create mailing lists

Most smartphone users access their email accounts from their mobile device. That means creating mailing lists is a wise move. You should always save the contact details of anyone who makes a purchase. Official statistics proves that around 80% of sales in the business world come from existing customers. You can also run competitions that require participants to hand over their email address. There are a few online platforms that allow you to send bulk messages in that manner. You just need to find an affordable solution that satisfies all your requirements. Just don’t make the mistake of sending too many messages. People might start to think you are providing them with spam. When that happens, they are sure to unsubscribe.

Engage in social media promotion

Social media websites have become a prime tool for business owners. Millions of people use sites like Facebook and Twitter every day. It would be foolish to overlook such a large portion of your target market. Also, almost everyone accesses social networks from their smartphone. So, it’s the perfect solution for companies that want to target young people. You should open a business page to promote your brand. Make sure it includes all your standard graphics and logos. You can pay a freelancer to create some designs if you haven’t done so already. It also makes sense to pay for some Facebook advertising. The platform provides an amazing tool that allows you to target your efforts. You can push your ads towards the people who matter most based on lots of different factors.

Launch a custom application

All smartphone users download applications to make their lives easier. You should pay for the creation of one as soon as possible. Mobile app development is big business these days, so you should have no trouble finding a reputable expert. Your app should showcase your products or services. It should also allow customers to sign up and make purchases. Designers can create the application in a way that suits your business. In most circumstances, you can even use the tool to send push notifications. That means you can get the attention of smartphone users whenever you have something interesting to say. Ensure you include a section that shows customers your latest deals. That should help to boost sales and guarantee your firm makes a high enough profit.

Pay for advertising on third party apps

Those of you who can’t afford to pay for a custom app don’t have to worry. So long as you have a small amount of money to invest, you can advertise on third party platforms. There are lots of services that send advertisements to applications developed by others. You can pick and choose which of them shows your promotional graphics. You won’t have to spend a fortune to get good results. Just make sure you link the banners to your website. It is possible to assess the success of your campaign by checking the analytics. Presuming your site has received hundreds more hits, you are onto a winner. Don’t make the mistake of promoting your brand on applications from competitors. Also, you should avoid putting your banners on any app designed for the adult industry.

Learn to use Google Adwords

Google Adwords is one of the best platforms around for online advertising. Those who learn to use it properly often sing its praises. The benefits for you relate to the fact that you can place ads on the websites smartphone users frequent. In fact, you can make sure your ads display on every website they visit. With the right understanding, it is possible to ensure your site is listed at the top for relevant search results too. Just mess around with the targeting options until you’ve come up with a strategy that works. In most instances, Google provides new business customers with a voucher. The money on that could be enough to help you get started.

Now you know more about targeting smartphone users, we hope you will make the right moves. When all’s said and done, you are the one who knows what is best for your business. There are lots of other techniques you can use to succeed. For instance, lowering your operating costs by using cloud services is always sensible. So, use some common sense and never invest cash until you are 100% certain. We didn’t have time to mention everything on this page, and so more research is required.

Getting ahead in the modern business world is becoming more difficult by the day. The markets are overcrowded with the competition. Larger companies can often afford to pay for a dedicated marketing team. That means you will have to work twice as hard to get the same results. That said, there is always an element of luck involved. So, you should take the lion’s share of the market at any time. You just need to continue your education and keep pushing forward. Hopefully, your company will be worth millions within a couple of years.

We wish you the best of luck for targeting smartphone users in 2015!