Lexus has launched its all-new global coupe, the RC 350, the most emotive vehicle it has produced since the LFA supercar.It is the latest vehicle to herald the reinvention of the Lexus brand ahead of its 25th anniversary.
As with other recent offerings from the marque, RC 350 takes Lexus in a new direction with its styling and drive experience, and is designed to engage with a younger audience.
RC 350 is not an adapted sedan; it has been designed as a coupe from the ground up.
It has an involving chassis to deliver driving pleasure, a high output drivetrain with smooth, responsive power delivery and a bold, show-stopping styling package.
RC 350 provides the segment with a new, compelling alternative.
Lexus Australia chief executive Sean Hanley said the introduction of the RC 350 was a necessary step in lifting the brand’s ability to stir emotions.
“The RC 350 is a very important vehicle for us – it provides a clear aspirational target and injects a stronger connection to the brand, combining with its strong quality and innovation hallmarks,” Mr Hanley said.
“Our LFA supercar from 2010 previously embodied Lexus’ passion and acted as an emotional drawcard, and it was one of the most important models we’ve ever produced. However, it was off limits to most buyers.
“This new vehicle brings a portion of LFA’s excitement to a more attainable market segment, and it will boost the brand’s appeal even further,” he said.
Lexus RC 350 follows Lexus’ ‘Y’ strategy across its three model offerings: starting with Luxury followed by two arms with F Sport and Sports Luxury.
It offers a high level of standard equipment, beginning with the $66,000* Luxury grade.
F Sport ups the ante with the Lexus Dynamic Handling system which incorporates Variable Gear Ratio Steering and Dynamic Rear Steering, as well as unique interior and exterior treatments.
Sports Luxury adds Adaptive Variable Suspension, its own 19-inch alloy design, 17-speaker Mark Levinson audio, Shimamoku ornamentation, power front seats with driver memory and semi-aniline leather accented trim.
RC 350’s Lexus firsts include a significantly upgraded Blind Spot Monitor# which can detect vehicles within a range up to 60 metres.
It also introduces a unique paint application technique together with new custom colours – Infrared and Cobalt Mica (blue).